Do you ever wish you could eavesdrop on every inbound call your direct-response marketing efforts generate? What vital information would you listen for? MainTrax has developed a powerful, seamless proprietary solution that enables us to analyze call recordings in near-real time, automatically process those results through our business intelligence reporting engine, and provide you with the actionable insights you're seeking quickly, accurately – and affordably. Using state-of-the-art speech recognition technology, MainTrax can help you:
- Identify the marketing-driven calls that were really service- or billing-related calls, allowing you to recalibrate your response rates based on the number of actual sales opportunities
- Determine close rates by strategy, market, product, and more, providing you with the information you need to increase sales by refining your marketing message, adjusting your offer, and/or improving call handling
- Capture critical information about responders who called but weren't sold, giving you the opportunity to increase sales by immediately remarketing to warm prospects
- Learn which products or services are sold on each call…and adjust P&L forecasts to ensure you remain ahead of cash flow projections
- Discover which competitors come up by name and how often, and outmaneuver them by tailoring your marketing messages accordingly
- Identify "at risk" customers and trigger outbound retention efforts before any financial impact is felt
Join us on the cutting edge of business intelligence! Call your MainTrax representative today for more information on our powerful solutions.