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Call by Call Outcomes

MainTrax

  • Close the Loop

  • Stop Churn

  • Identify
    Competitor
    Patterns

  • Reveal At-Risk Customers

  • Remarket to
    Lost Sales

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Frequently Asked Questions of MainTrax

What do I receive from MainTrax?
You’ll receive marketing intelligence for fact-based decisions that will improve your return on investment (ROI). By having your data organized to align with your organizational structure, using your terminology and your financial calculations, employees can quickly be prepared to answer executive-level questions. It allows marketers to easily evaluate performance and adjust their initiatives immediately, therefore maximizing every dollar spent. The format of the reports you receive is your choice:

  • Interactive Reports are custom to answer the questions you need with specific information that matters most to you.
  • Data Visualization allows you to point and click on data elements; graphs are created immediately. You can quickly email these graphs to people who need this information. You no longer need to burn internal resources.
  • On-Screen Dashboards allow a quick view of key performance indicators on your computer and can be designed to meet your needs. Unlike most provides, we can consolidate all your metrics so you can monitor goals in one place.
My marketing budget is already tight. Can I really afford to add MainTrax?
Clients learn that MainTrax pays for itself almost immediately. Imagine being able to pinpoint the effectiveness of your marketing. By identifying just one initiative that is performing better than expected, you can understand what’s generating leads. One client discovered that some of their web pages were peaking prospect’s interest and resulting in phone orders. Their web reports showed high abandon rates and no order click through. They thought the pages were ineffective until MainTrax helped them to understand these pages generated 13,000 calls in one month alone, one of the most effective marketing initiatives they implemented.
Do you only track phone response, or can you track other types of response data?
Most of our clients have established response-data relationships with their email, Web and mobile advertising providers. We can import all response data, assembling all available marketing metrics in a single, comprehensive report so you have the total picture.
Do we use our own toll-free numbers, or does MainTrax supply them?
It’s up to you. Either way, we will provide useable, actionable business intelligence.
Are toll charges passed on to me?
Yes, telephone toll charges are passed on to you, but only for MainTrax campaign-specific calls. All other business-as-usual calls or service calls will go to your call center and will not be included in this cost.
Do I have to obtain my own toll-free phone numbers in order to track calls with MainTrax?
No. MainTrax® has an endless access to toll-free numbers. We can provide you with as many phone numbers as you need in a matter of hours. Or, you can send us your toll-free data.
What if I already use my own branded toll-free number? Won’t my customers call it instead?
You can (and should) continue to use your branded number for general information and service-related issues. But to accurately track any marketing initiatives for insight, it is highly recommended to use distinct phone numbers. This eliminates the “business as usual” calls so you know exactly what generated the lead.
Will it be complicated for me to set up?
Not at all. We route the calls to your contact center for you. In fact, once you’ve made the decision to track your advertising with MainTrax, there’s no need to get anyone else involved. The routing process takes us just a day or so. If you choose to import your own phone data, we’ll work with your data professional to transmit your data file to a secure site that meets your security policy. If you include other response data, such as Web, email or others, we’ll work with your service provider on your behalf to receive the files.
How much does measuring direct marketing cost?
Partnering with MainTrax has never been more economical. The demands to make solid decisions for your marketing spend are heightened more than ever. The value of a good decision pays for itself. We have several options to align with your particular financial plan. Some clients like a monthly service fee, so their investment is predictable for budget purposes. Others may choose a per-call model, so they are only paying for the actual completed calls that their marketing initiatives generate. You may have other needs. Contact us to discuss the method that makes sense for you.
Do I need to sign a contract?
No. Working with MainTrax requires no contract and no legal resources.
What does it cost if I track other response data in addition to call data?
The investment is dependent upon the type of data, frequency and method you choose to provide the data. Call or email us so we can discuss this with you.
How do I know the MainTrax call response data is accurate?
We’re able to furnish complete call data about each call tracked—including incomplete calls. We encourage clients to make test calls and audit our records to verify the accuracy of our reporting.
Can you tell us if a prospect has to keep calling us back to purchase our service?
Yes. We can tell you the number of unique calls versus the number of repeat calls, letting you knows how many true sales opportunities you were able to generate. If a prospect is calling back several times to purchase your service, you definitely want to know about it—you may be losing potential buyers.
Can you create a profile of callers?
Yes. We can append demographic data that helps identify more information about your prospects.
How is all of this information sent to me?
MainTrax delivers the marketing measurement information to you how you want it.

  • Receive your custom report package at the frequency you specify
  • Access the secure portal at anytime from anywhere you have Web access
  • Your MainTrax analyst will contact you by phone or email on key findings
  • On-Screen Dashboards also allow a quick view of key performance indicators so you can easily monitor performance.
Can advertising agencies use MainTrax for advertising tracking?
Yes. Many clients share their response data with their agencies in order to have marketing metrics to adjust their media buys and strategies. And agencies often want to use MainTrax on their own, because it helps them prove the effectiveness of their creative approach.
Can’t I get the same information from source codes?
No. Source codes are often subject to input errors—that is, if they get entered at all. In most cases, source codes are only recorded for calls that result in a final sale. MainTrax eliminates that margin of error and ensures data quality for every call—including incomplete calls and early terminations.
Can’t my call center manager generate the same kind of reports?
Call center managers may be able to report some call information, but often they cannot separate business-as-usual calls from the marketing-initiated sales calls you’re trying to track. Furthermore, they only can provide you with information about calls that actually reach the call center switch. MainTrax, on the other hand, obtains call data directly from the phone company—and can tell you how many calls were completed and attempted.
I’m just rolling out a new product and not sure if this is a good time.
Product launches are often the perfect time to start tracking direct marketing, because you’re establishing a benchmark from which to measure future efforts. Plus, advertising tracking is quick and easy to implement at any time.
I’m more interested in sales tracking than advertising tracking.
No doubt, sales are the name of the game. But how do you go about increasing sales? By generating more responses! And MainTrax provides a perfect way to know how many prospects are inquiring. If you only focus on sales data, you don’t know how many missed sales there were. Why waste marketing dollars on the wrong consumers? Or, maybe they’re the right consumers … but you’re not closing the sale and capitalizing on the opportunity.
How can MainTrax help monitor my call center?
MainTrax captures the call data prior to the call hitting the call center phone system. Call disposition reports have uncovered surprising information for many clients. Consider MainTrax as an auditing tool for marketers to get a second opinion on how many calls were abandoned, how many lines were busy, what hours contained peak activity, call completion ratios and more.
Why is “lost call” data important?
Some clients have used MainTrax to identify callers who tried to get through, but for some reason couldn’t. When technical problems arise from storms, capacity overload or other issues, MainTrax can help you reach out to those potential buyers and demonstrate how your company cares about each customer interaction. It’s a chance to make a lasting first impression in customer care.
I don’t have time to add one more thing to my plate.
That’s why we’re here. We understand the demands on marketers today. Marketing measurement requires none of your IT or other internal resources for call tracking. We inquire on your needs for reporting, set up the toll-free numbers and route the calls. If you want to incorporate other response data, it’s a quick call to your service provider to start receiving the data files through a secure transfer method. The marketing intelligence we gather can be sent to you in the format you want, the frequency you need, and the delivery method you prefer. It takes very little time to potentially save thousands of dollars by refining your marketing strategy.