MainTrax provides response business intelligence reports which clients use to identify trends, drive strategy, and improve ROI for their product lines. Our reporting combines our clients’ marketing response detail with other business intelligence, organizes all aggregated data based on a range of marketing attributes, and provides access through:

• Daily drill down reports, designed and formatted based on our clients’ specifications, with corporate, division, regional and market views of all activity.
• Data visualization reporting tools used to evaluate historical results and produce trending and forecasting reports in seconds.
• Customized executive-summaries reflecting any combination of key performance indicators.

Among the most commonly sought reports:

• Phone Response (Drillable by Geography and Time)
  Learn not only how many calls each of your initiatives are generating… but drill down to state, market, county, city and zip code to see where the calls are coming from and compare which areas are responding disproportionally better than others.
• Daily Call Activity
  Get a high level, day-by-day comparison of each of your initiatives in the market… and then drill down to see which tactics, segments, offers, and strategies are driving activity.
• Call Activity (Drillable by Campaign and Time)
  Start by learning how many calls (divided by initiative) were generated to date, and then drill down to the year, quarter, month, week or day.
• Response Rates
  Put your “champion-vs.-challenger” philosophy to the test by learning immediately which strategies are more effective.
• Call Detail
  Receive a continuously updated report containing the phone numbers of all customers/prospects and which marketing tactic drove them to act. Easily exportable to integrate within your internal data systems and CRM tools.
• Unique Callers
  Need to know how many actual sales opportunities you were able to generate? This report provides you with not only how many calls were generated, but how many times each customer called.
• Call Center Report
  Find out how your call center(s) are handling all the calls your marketing efforts are generating by tracking the percentage of calls being completed… then drill down to learn to determine the disposition of calls not being picked up.