Accurately tracking all customer and prospect activity is critical to successful marketing. To do so, marketers need to be able to explore and analyze all forms of responses – be it phone, email or web – and map those responses against marketing activity in order to gain deep insights into relative performance between initiatives, identify trends, drive strategy, optimize their media mix, grow sales and improve cash flow for each product line.
MainTrax's technical infrastructure has been architected to seamlessly integrate multiple measurement systems and metrics within a highly configurable Relational On-Line Analytical Processing (ROLAP) informational data store. This enables us to take raw data from multiple sources, transform it, cleanse it, and provide a consolidation/aggregation point for each client’s business intelligence.