MainTrax® is about Intelligent Marketing Measurement.
Innovative Staff - Innovative Solutions
Originally offered as a marketing solution by an award-winning creative services agency, MainTrax immediately distinguished itself as a flagship service, tracking customer responses in easy-to-understand reports—and substantiating the agency’s effectiveness. Soon, it enabled any direct-response marketer—creative client or not—to make informed decisions about budget allocations, giving them key insights to increase response rates.
In 2007, MainTrax principals sold the creative branch of their business to focus on response tracking and reporting as core competencies. Now, fully staffed with data analysts, technology experts and business intelligence specialists, MainTrax offers maximum responsiveness and flexibility to satisfied customers nationwide.
The current iteration of MainTrax’s reporting platform combines its clients’ phone response data with other business intelligence, organizes this repository based on a wide range of marketing attributes, and provides access to this conveniently stored information though dynamic, customized reports, data visualization tools and executive-level dashboards reflecting any combination of key performance indicators.
And as a company of innovation, MainTrax has developed a proprietary speech intelligence service which combines a speech analysis engine with our business intelligence platform, enabling us to provide greater insights relative to the outcome of each inbound call each day without requiring anyone to do anything different than they currently do, or having to rely on call center reports or billing house data.
- This is our core business. You have our undivided attention.
- We provide meaningful insights quickly. You can immediately impact revenue expectations.
- We are a seamless solution. You can easily implement without using any internal resources.
MainTrax is the most experienced source for closing the loop of phone response-to-sales conversion